Elliot Little
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Elliot leaning over a laptop while working with another person
Working through the prototype with the person at the keyboard.
Built

I build the product and the operation around it.

Find the wider problem beneath the request, then stay close to the code and the team until users can depend on it.

01 · what I shipped

Twelve things I've built, newest first.

Open one for the problem, the bet and the proof.

Led product Zero Gravity · 2024–26

An AI tutor for GCSE and A-level students that coaches them to the answer instead of handing it over.

Problem

Students without a tutor at home get stuck alone, and a general chatbot just gives them the answer.

The bet

A tutor that never hands over the answer would still earn a place in a student's week, with session limits so it never becomes a crutch.

Proof
30 → 850+
schools: a 30-school beta, then the full launch
2nd of 8
in the DfE's AI Tutoring Tools Pioneers Programme, picked from 53 bids
67% → 99%+
marking on the golden set: bare model 67%, retrieval 79%, the syllabus we covered 99%+
33% → 65%
Socratic pass rate, doubled in two weeks, graded on every session
10,000
students by June 2026
47%
of monthly students active each week
How
  • Coaching, practice, marking and assignments run as separate agents, each graded by its own evaluator.
  • Red-teamed the failure that matters most: a student talking the tutor into handing over the answer.
  • Open-coded production traces into failure modes (sycophancy on "I don't know", inconsistency across modes, hallucinated marks), then a pass/fail LLM judge on every session.
  • Built to the DfE's generative AI product safety standards for under-18s: session cut-offs, never presenting as human, and concerns escalated to a named person. False safeguarding alarms fell 97%, with no disclosure missed.
  • What it doesn't prove yet is learning. We measured use and marking accuracy, not grades. The Pioneers pilot ends with an impact report on pupils, and that's the real test.
What we learned

Production came in at 4.6x the planned cost, and one model was taking 44.5% of spend. We routed by task, kept Opus on marking, and pulled a model 14x cheaper after 7 of 8 complaints traced to it.

Two screens of the Zero Gravity tutor app: the home screen asking what you want to learn today, and the subject picker
My part

Led product, a designer and six product engineers, each owning a problem from prototype to production, and wrote 28% of the commits

The teacher's side of the tutor: one homework for the class, help at each student's level, and the teacher sees who's stuck the same day.

Problem

Teachers set one homework for a whole class and only find out who was stuck when they mark it.

The bet

Roll out through teachers, class by class, rather than asking students to sign up on their own.

Proof
850+
UK schools
98.7%
activation in teacher-led schools, more than six times the self-signup rate
How
  • Homework built from the teacher's own material.
  • A weekly summary per class: who to nudge, who to stretch.
  • A rollout pattern taken from the schools that worked: classes built in advance and a weekly call with the teacher.
  • Data-protection paperwork ready before a school asks for it.
What we learned

Help a student has to go and find mostly goes unused. So the tutor turns up inside homework their teacher has already set.

My part

Led product and design

An AI career assistant that searched a student's CV, job posts and community posts, and talked them through what fitted.

Problem

The platform held students' CVs, thousands of job posts and thousands of community posts, and no way to ask across them.

The bet

Ship retrieval and tool calling early, as a beta, so the next AI product would start with that work done.

Proof
First
AI product on the platform, run as a beta
Groundwork
the retrieval and tool calling the tutor was built on
How
  • Tool calls across the student's CV, job posts and community posts.
  • Retrieves what's relevant and talks it through in chat.
  • Never invents experience the student doesn't have.
My part

Led product, design and delivery

Short, Duolingo-style courses funded by partners, with an AI assignment at the end.

Problem

Students had nothing useful to do on the platform between mentoring sessions.

The bet

Bite-size, partner-funded courses would bring them back between sessions.

Proof
46%
of students who started a pathway finished it
How
  • Built with partners including Accenture, HSBC, KPMG and Snap.
  • Video, bite-size progression, quizzes and an AI assignment to finish.
What we learned

Students who started a pathway finished it, but they didn't come back to browse for the next one. That shaped Career Co-pilot: bring the next useful thing to the student.

My part

Led product and design

Built the operation Zero Gravity · 2022–24

Paid programmes run inside the early-careers hiring of HSBC, Morgan Stanley, KPMG, Ashurst, Accenture and Snap.

Problem

A seed-stage startup selling into banks and law firms had to get through their due diligence before any programme could start.

The bet

Build each programme into the partner's early-careers hiring, and get ISO 27001 and 9001 done in-house so due diligence stopped being the blocker.

Proof
2×
the size of those accounts
30%
shorter sales cycles
< 6 months
to ISO 27001 and 9001, done solo as DPO
How
  • Scoped, sold and delivered the programmes, and owned milestones and renewals.
  • Took us through due diligence with HSBC, Morgan Stanley, KPMG and Mercedes-AMG F1.
My part

Head of Operations & Enterprise Partnerships

The flagging and case system that kept messages between students and adult mentors safe, run with me as designated safeguarding lead.

Problem

Students and adult mentors message each other, so a disclosure or a grooming risk in any message had to reach a person fast.

The bet

Move from keyword rules to AI flags, image recognition and hash matching, with one named person accountable for every case.

Proof
0
missed cases, every flag triaged against KCSIE
~20
cases a month, 1 in 10 at the highest severity
2.3h
average response to schools
How
  • Regex flags first, then AI flags with Unitary image recognition, then hash matching.
  • A kanban of cases, with automated outreach to schools.
  • Triaged every flag against KCSIE, the statutory guidance schools work to, owned the policy and reported to the board every month.
My part

Designated safeguarding lead; built the system

The support function for students, mentors and partners: an AI assistant answering first, and a knowledge base the whole team used.

Problem

Support questions were answered by hand, and what students asked about wasn't recorded anywhere the product team could use.

The bet

Write each answer down once and tag every conversation, so an AI assistant could take the repeat questions and the product team could read the rest.

Proof
91%
of conversations resolved by the AI assistant
8h → 4h
of support time a week, so no dedicated hire
84%
CSAT: rated 4 or 5 out of 5
80+
NPS
How
  • An AI assistant answering from the team's own knowledge base.
  • Bot workflows routing the rest, on SLAs of first response under 2 hours and resolution within 48.
  • Conversation tags that later shaped the product roadmap.
My part

Built the function

The sign-up, activation and mentoring path that kept students on one platform from school through university.

Problem

Students joined at school, and the platform needed a reason for them to stay once they reached university.

The bet

Turn mentees into mentors, so students helped at school stayed on to help the next group.

Proof
6% → 40%
of mentees going on to mentor
How
  • Growth work across the sign-up funnel and first-week activation.
  • Mentee-to-mentor conversion as the bridge from school to university.
  • Automated with AI once the manual version worked.
My part

Led growth and operations

How Zero Gravity ran as it grew from 4 people: hiring, budgets, revenue ops, internal comms and a company brain in Notion.

Problem

Hiring, budgets, revenue tracking and company knowledge had no system behind them, and each new tool added more manual work.

The bet

Build one operating system and wire the tools together, so the team did less re-keying as it grew.

Proof
£1.5m
ARR, tracked and billed through the revenue ops
4 → 1
SaaS platforms, replaced by one system with an MCP layer
2 weeks → 3 days
to onboard a new hire
How
  • Hiring, onboarding, culture and a SaaS budget, run from one place.
  • Revenue ops in HubSpot, with Zapier taking out the manual steps.
  • A company brain in Notion that became the base of Zero Gravity OS.
My part

Built it as employee #4

Before Zero Gravity 2018–22

Farewill's probate service, which helps grieving families through the legal work of settling an estate.

Problem

About 30% of solicitor time went on fixing input errors, and the plan on the table was to hire more solicitors.

The bet

Time every step, fix the input at the start and integrate with the courts, HMRC and the banks, instead of hiring.

Proof
69%
fewer errors by case agents
2 weeks → 4 days
to handle a case
5 → 2
solicitors needed
20 → 80+
NPS
How
  • A guided intake, and a tracker giving each of a case's 23 stages its own deadline.
  • Integrations with the courts (HMCTS), HMRC and the banks.
  • A framework for vulnerable customers, adopted company-wide.
Farewill's online will service, with its Trustpilot rating and the steps to continue online
My part

Led product and operations

A volunteer-run charity that got restaurant meals to NHS staff through the first COVID wave.

Problem

Hospitals needed to feed their staff through the first wave, and restaurants had closed.

The bet

Run it by hand on a WhatsApp group from day one, and have a working marketplace by day ten.

Proof
303,000
meals in 100 days
146
hospitals, served by 223 restaurants
£1.8m
raised
97%
of deliveries on time
How
  • A four-sided marketplace on Airtable for hospitals, restaurants, drivers and donors, with automated dispatch that halved delivery errors.
  • NHS data-sharing agreements across the 146 hospitals, set up under crisis conditions.
  • A hiring playbook that took the volunteer team from 6 to 120.
My part

Co-founder

The customer and crisis operations behind Flash Pack's small-group trips for solo travellers in their 30s and 40s, through 400% year-on-year growth.

Problem

When I joined, ops was the founders answering emails: no CRM, no ticketing, no supplier contracts.

The bet

Build the operation ahead of each market: marketing didn't go live until support coverage was confirmed.

Proof
90+
NPS, held through the US launch
12 weeks
US launch plan, hit on the date
3×
international partner network
15
first ops hires, hired and trained
How
  • Intercom, response templates, supplier onboarding and a crisis protocol, set up from scratch.
  • ATOL compliance, safety standards and insurance, with a 100% safety record through the Sri Lanka attacks and COVID closures.
A Flash Pack trip page for Borneo: Into the Jungle, with photos of rainforest, orangutans and a reef
My part

Operations manager, founding hire #10

02 · prototypes

Three prototypes for people who can't afford a wrong answer.

A lawyer relying on a citation, a researcher quoting a synthetic respondent, a nurse whose afternoon has run over. Same rule in each: code checks, a named person decides.

Prototype · Aug 2026

Problem

A document Q&A app for property lawyers showed "3 sources cited" under an answer about asbestos, in a lease that never mentions asbestos. The count was a regex over the model's own reply, checked against nothing. A citation count is a trust signal, and this one was spending trust the answer hadn't earned.

What I built

Every claim carries an inline marker naming its quote, and code locates that quote word for word in the lease. A match jumps to the highlighted passage in one click. A quote it can't find is drawn dashed, against the claim it weakens.

Checked
Every quoted passage, located word for word in the document before it renders as evidence.
Rejected
Confidence scores and "stated vs inferred" labels. Both are the model grading itself.
Decides
The lawyer, on whether the wording supports the point.

03 · how the work runs

The checks, the agents, and the code you can read.

Open a system to see it run.

Run it, and keep it honest

Checks that gate every change, agents that run before anyone is up, and the research anyone can read.

ward · researchSafeguarding for apps children use. On a held-out red-team set it caught all 16 disguised disclosures; keyword matching caught one. Core set of 65: 90% recall at 100% precision.crux · researchMeasures the calls a person makes while the model types. Run on my own sessions, with the objections published.GitHub · updated dailySix months of commits behind all of it. The snake eats them.claude-skill-potionsClaude Code skills for product and ops work. Out of a directory 40k deep, the ones that hold up.